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Privacy Policy

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Privacy Policy

Last updated: December 21, 2025

This Privacy Policy explains how erstu.com (“we”, “us”, “our”) collects, uses, and protects your information when you visit our website (the “Site”).

1. Who We Are (Controller)

For GDPR purposes, the data controller is:

Website: erstu.com
Owner/Company: [Michael]
Address: [USA]
Email: [contactl@domain.com]

2. Information We Collect

2.1 Information you provide

Contact details (such as name and email) when you contact us.
Message content and any information you choose to share.

2.2 Information collected automatically

IP address, browser type, device information, operating system.
Pages viewed, time spent on pages, referring/exit pages, general site usage.
Cookie identifiers and similar technologies (see Section 6).

3. How We Use Your Information

To operate, maintain, and improve the Site and its content.
To respond to your messages and support requests.
To analyze traffic and understand how visitors use the Site.
To protect the Site (security, fraud prevention, troubleshooting).
To comply with legal obligations and enforce our policies.

4. Legal Bases (GDPR)

If you are in the EEA/UK/Switzerland, we process personal data under one or more of these legal bases:

Consent (e.g., where required for non-essential cookies/advertising).
Legitimate interests (e.g., improving the Site, analytics, security), unless overridden by your rights.
Contract (e.g., when you request something and we need data to respond).
Legal obligation (e.g., compliance with applicable laws).

5. Data Retention

We keep personal information only as long as necessary for the purposes described in this policy, unless a longer retention period is required or permitted by law.

Contact messages: up to [X months/years] after the request is resolved.
Analytics data: based on our provider settings (often 2–26 months), then deleted or anonymized.
Security logs: up to [X days/months].

6. Cookies, Analytics, and Advertising

6.1 Cookies

Cookies are small files stored on your device. We may use cookies and similar technologies for site functionality, preferences, analytics, and (if enabled) advertising. You can control cookies through your browser settings. If we use a cookie banner/settings tool, you can manage optional cookies there as well.

6.2 Google Analytics (if enabled)

We may use Google Analytics to measure and understand Site usage. Google may process information such as device data, cookie identifiers, and browsing activity.

Google Privacy Policy: https://policies.google.com/privacy
Google Analytics Privacy Information: https://support.google.com/analytics/answer/7318509
Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

6.3 Google AdSense / Google Ads (if enabled)

We may display ads served by Google (e.g., AdSense). Google and its partners may use cookies or similar technologies to deliver ads, measure performance, and (where allowed) personalize ads.

Google Ads & Ad Personalization controls (My Ad Center): https://myadcenter.google.com/home
Ads Settings: https://adssettings.google.com/
AdSense Program Policies: https://support.google.com/adsense/answer/48182

7. Sharing and Disclosure

We do not sell your personal information for money. We may share information in these cases:

Service providers (hosting, analytics, security) to operate the Site.
Legal compliance if required by law or valid legal process.
Protection to protect rights, safety, and prevent fraud/abuse.
Business transfers (merger, acquisition, sale of assets), with appropriate safeguards.

8. International Transfers (GDPR)

Your information may be processed outside your country. Where required, we use appropriate safeguards (such as Standard Contractual Clauses or other lawful mechanisms) for international transfers.

9. Security

We use reasonable safeguards to protect your information. However, no online transmission or storage is completely secure.

10. Your Rights (GDPR)

If GDPR applies to you, you may have the right to:

Access your personal data.
Correct inaccurate data.
Request deletion (where applicable).
Restrict or object to certain processing.
Request data portability.
Withdraw consent at any time (where processing is based on consent).
Lodge a complaint with your data protection authority.

To exercise these rights, contact us using the details in Section 1.

11. Your Rights (CCPA/CPRA – California)

If you are a California resident, you may have the right to:

Know what personal information we collect and how we use and disclose it.
Delete personal information, subject to exceptions.
Correct inaccurate personal information.
Opt out of “sale” or “sharing” of personal information (as defined by California law), if applicable.
Non-discrimination for exercising your privacy rights.

11.1 Categories of information (examples)

Identifiers: IP address, online identifiers, cookie IDs.
Internet activity: pages viewed, interactions, referrers.
Approximate location: derived from IP address.
Contact info: name/email if you message us.

11.2 Do Not Sell or Share

We do not sell personal information for money. Some advertising/analytics practices may be considered “sharing” under California law. You can limit ad personalization using: My Ad Center or Ads Settings. If we provide a cookie banner/settings tool, you can also reject advertising cookies there.

12. Children’s Privacy

The Site is not intended for children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information, contact us and we will delete it.